Due to the severe decline in the housing market, residents in the tri-state area are finding it increasingly difficult to sell their homes. To combat this challenge, we announced today the launching of a new outdoor home staging service to help residents improve their “curb appeal” and sell their homes faster.
Home staging is a technique traditionally done indoors that prepares a residence for sale and makes it more appealing to potential buyers. However, fixing up the outdoors and improving curb appeal is a vital aspect of selling the home. According to Smart Money, if you spend five percent of the value of your home on landscaping, and do it wisely, you might get 150 percent of more of your money back. Additionally, in a recent Gallup research project, home buyers revealed that they believe a professionally tuned outdoors will add nearly 15 percent to a home’s selling price. I always stress the view from the street is the first and most important impression on all potential buyers and professionally tuned outdoors will help grab buyers attention from the get-go. This is why outdoor staging is just as important as the traditional indoor service.
To improve curb appeal, I recommend taking simple steps like pressure-washing porches, decks and siding and removing old woodpiles, dilapidated sheds and any outdoor clutter. Also, have the lawn professionally mowed with all leaves and debris picked up. I also suggest fixing up the pathway to the front door, sprucing up the gardens with color and installing a few hanging plants along the front porch. Repairing or updating an older swimming pool or patio can provide return on investment. Having a person feel like they can move right in makes all the difference.
For clients with a larger budget, I recommend improving the gardens with distinctive features and a variety of plants. Try creating a natural and comfortable outdoor setting by installing a combination of trees, natural stones and shrubs, also showcasing a unique statue, fountain or urn full of color will help your property stand out from the rest.
Last but certainly not least, I recommend installing professional outdoor lighting. Most buyers go shopping after work when it may be dark out. If they can’t see the favorable characteristics of your home, they might pass right by.
The outdoor home staging service we offer ranges from a home visit with do-it-yourself suggestions, the sale or rental of garden elements and outdoor furniture to a complete NJ pool landscaping makeover. For more information, call the Ramsey office @201-785-0800.