Archive for January, 2009

The New Jersey Landscape Architecture Division of Cipriano Landscape Design Offers a New Outdoor Home Staging Service to Help New Jersey Residents Combat the Housing Market Decline.

Friday, January 9th, 2009

Due to the severe decline in the housing market, residents in the tri-state area are finding it increasingly difficult to sell their homes.  To combat this challenge, we announced today the launching of a new outdoor home staging service to help residents improve their “curb appeal” and sell their homes faster.

Home staging is a technique traditionally done indoors that prepares a residence for sale and makes it more appealing to potential buyers. However, fixing up the outdoors and improving curb appeal is a vital aspect of selling the home.  According to Smart Money, if you spend five percent of the value of your home on landscaping, and do it wisely, you might get 150 percent of more of your money back. Additionally, in a recent Gallup research project, home buyers revealed that they believe a professionally tuned outdoors will add nearly 15 percent to a home’s selling price. I always stress the view from the street is the first and most important impression on all potential buyers and professionally tuned outdoors will help grab buyers attention from the get-go. This is why outdoor staging is just as important as the traditional indoor service.

To improve curb appeal, I recommend taking simple steps like pressure-washing porches, decks and siding and removing old woodpiles, dilapidated sheds and any outdoor clutter. Also, have the lawn professionally mowed with all leaves and debris picked up. I also suggest fixing up the pathway to the front door, sprucing up the gardens with color and installing a few hanging plants along the front porch.  Repairing or updating an older swimming pool or patio can provide return on investment.   Having a person feel like they can move right in makes all the difference.

For clients with a larger budget, I recommend improving the gardens with distinctive features and a variety of plants. Try creating a natural and comfortable outdoor setting by installing a combination of trees, natural stones and shrubs, also showcasing a unique statue, fountain or urn full of color will help your property stand out from the rest.

Last but certainly not least, I recommend installing professional outdoor lighting.  Most buyers go shopping after work when it may be dark out.  If they can’t see the favorable characteristics of your home, they might pass right by.
The outdoor home staging service we offer ranges from a home visit with do-it-yourself suggestions, the sale or rental of garden elements and outdoor furniture to a complete NJ pool landscaping makeover. For more information, call the Ramsey office @201-785-0800.

Cipriano Landscape Design’s Custom Swimming Pool Construction Gets a Boost from Landscape Architecture Division

Monday, January 5th, 2009

2008 ends with Award Winning Results for the Cipriano team! Five of our New Jersey custom landscaping and inground pool designs received 11 Awards of Excellence for design and constructions, finishing only one award less than in 2007.

In 2000 we integrated custom swimming pool design and construction into our business. In the eight years since then we have striven to unite the landscape and swimming pool disciplines, assimilating a design and construction strategy that combines masonry, planting and pool building into a unified process. The 2008 season provided us with opportunities to again challenge the effectiveness of these streamlined processes as we completed some of our most unique and rewarding custom swimming pool and landscaping projects to date.

Bill Moore (NJ Certified Landscape Architect) and I worked even more diligently this year to unite landscape architecture with infield design, optimizing space relations and incorporating diverse materials to arrive at our project goals. In addition, construction supervisors Fred Pearson and Keith Steinhoff (APSP Certified Building Professional) successfully resolved some extremely complex situations. Both Keith and Fred effectively manage the structural and mechanical construction of our custom swimming pools and ensure that all of the latest building and safety standards were met.

We were very fortunate in 2008 to receive acknowledgments by several industry associations. Five of our projects were officially recognized, with 11 overall awards earned by our team, a fitting testament to all of the team’s hard work and dedication.

The team received four awards from the North East Spa and Pool Association for the design and construction of custom swimming pools and water features, and was further honored by the Association of Pool and Spa professionals, taking home an award from the International Award of Excellence completion held in Las Vegas November 19, 2008.

The team was also recognized for their achievements in landscaping, receiving four Landscaping “Award of Superior Excellence” from the New Jersey Nurserymen and Landscape Association and two “Award of Excellence” from the New Jersey Landscape Contractors Association.

In closing, I would like to thank all of our clients for their patronage and the trust they bestow upon us, which allows us the design freedom that truly inspires us to reach our maximum potential on each project. In addition, I applaud all of our employees for their commitment and hard work. As 2008 ends I am looking forward to the challenges and personal rewards our 2009 projects will present, the opportunity to do what I love with the people I love. I am truly blessed.

Chris Cipriano